Branding and Identity A health authority had just merged from three separate entities into one large body. This merger brought many changes, both internally and externally and consequently the health authority identified a strong need for a new identity that would communicate their work to both internal and external audiences. QUAY partnered with a design agency to come up with a complete re-brand and identity.

QUAY helped provide the research needed to develop a new logo, tag line, and collateral material guidelines. QUAY provided key messages and continuing counsel to ensure that the branding would be communicated properly to the various audiences.

QUAY then implemented media training and spokesperson coaching to ensure that the new brand was communicated through key messages.